Craft
Short Is a Format. Cheap Is a Production Decision.
Short form changes the structure. It should not lower the standard.
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Thinking
Three things we keep
coming back to.
Not predictions. Not a trend report. Just three beliefs that shape the way we make stories for brands.
Culture
How Do You Find a Space a Brand Can Own?
A closer look at what people say, what they do and what they have not found words for yet.
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Brand worlds
Why We Make Seasons, Not Campaigns
Why familiar characters and returning worlds give a brand more to build on.
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